Why did you choose Madison for the first Sundance Cinemas?
I’d been there years ago on a fund-raiser for Sen. Feingold, and I had known about Madison for years. It’s the home of The Progressive magazine, and there were just a whole lot of connections with my interests. So I said to the two guys that are working for me on this, “If we could get into Madison, I would be a happy camper. That would be a great place to start, and maybe San Francisco after that.”
*juuuuuuuuust kidding! Mostly.

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